Bugatti’s Largest Showroom in the World now Opened
When it comes to innovation and bold business policies, French manufacturer Bugatti has always been in the forefront. Now, with the inauguration of its biggest showroom in the world in Dubai, the company has once again proved that it is capable of putting its money in the right places.
Dubai, the hub of prosperity and wealth in the heart of the United Arab Emirates it is a hub of commercial activity and the perfect place to open an outlet for selling high-end hypercars like those that Bugatti has to offer.
Fastest Police Car is a Bugatti
Dubai is a place that you don’t take lightly and which goes extreme in anything it does. In line with this trend, it now holds a Guinness World Record for having the world’s fasted police car – a Bugatti Veyron which clocked a maximum speed on 407 kmph recently. It is indeed a proud feather in the hypercar manufacturer’s cap.
Ultra-Modern Showroom
Classified as Bugatti’s biggest showroom till date, the new outlet is situated at Sheikh Zayed Road, a prominent locality in Dubai. This showroom is the 15th global showroom of the company.
The new Bugatti showroom boasts of 240 square meters of prime commercial space. The company has partnered with the local automobile dealer, Al Habtoor Motors for this new venture and with whom the company has been a partner since 2006. The new showroom already boasts of 30 orders for their latest model, the Bugatti Chiron.
The frontage of the showroom is quite impressive with a front wall that is mostly glass. The entrance is made of a 13-foot high horseshoe-shaped arch imitating the Bugatti front grille. The new Bugatti Chiron is positioned to appear bang in the middle of the door. Inside, despite the high ambient light from the glass front, concealed soft lighting combines with the ultra-modern décor to create a luxurious effect.
The furniture used in the showroom is from the Bugatti Home Collection. There are other Bugatti adornments all around, like artwork from Art, Forme and Technique and the famous sculpture of the elephant that was used to adorn the radiator cap of the Bugatti Royale, a Bugatti vintage model which dates back to the late 1920s.
For the occasion, a factory-fresh Bugatti Chiron has been shipped out to Dubai. This hypercar will be shortly taken on a roadshow throughout the region, to spread awareness of the brand and to secure a lot more business in this oil-rich state hopefully.
Incidentally, the largest fleet of Bugatti Veyrons in the world is held in Dubai, a total of 55 in number, which is regularly serviced by the company.
According to Bugatti’s manager Stefan Brungs, several of Bugatti’s most loyal customers are from the region, so it makes perfect sense to establish an outlet there, which has already paid off in enhanced sales.
Brungs says that the new Bugatti showroom has a two-fold purpose, not only to act as a suitable platform for showcasing the new Chiron, but it also serves as a gesture to honor their Bugatti’s special customers in Dubai.
Top Bugatti Stories:
Tiffany & Co. Bugatti Veyron, 1 of 1
